With China reopening its borders, many EU SMEs are once again eager to do business with the country. Identifying the right channel and most adapted platform to enter the Chinese market is of paramount importance, as different paths are now open to SMEs that approach China for the first time. During this event, EU SME Centre Business Advisor, Mr Alessio Petino presented several entry paths and provide guidance to SMEs that would like to explore the possibilities offered by this market.
The EU-China Business Association, the EU SME Centre in Beijing, the Flanders-China Chamber of Commerce and the Italy-China Council Foundation also invited the Romanian Chinese House to a webinar focused on “How to Enter the Chinese Market: Different Channels and Approaches”. This webinar took place on 12 April 2023.